|
|
|
|
|
CONTACT US |
|
Contact
Sonwabile Ndamase
by:
Telephone
+27 (0)11 4021661/2
eMail
sonwabile@
vukanifashions.com
|
|
|
|
HOMEPAGE
|
|
Return to
VUKANI RANGE CREATIONS
|
WINNIE MANDELA SIGNATURE COLLECTION
A Lifestyle & Fashion Brand that is sophisticated, contemporary, refined and elegant brand that speaks about love, integrity, compassion, boldness, leadership and richness of spirit. The brand is established in order not only to inspire, but also to inform, and to give back. The Winnie Mandela Collection is the true essence and spirit of a woman who is authoritative and nurturing and above all, creative and innovative.
It is about Africa and unity, becoming one, sup-porting our continent, inspiring creativity, growth and determination that re-enforces the elegance and simplicity of the human spirit. The brand should portray the spirit of giving, and should also act as a ësemi-initiativeî looking at empowering those who are less privileged, especially women who are coming out of abusive backgrounds or poverty.
We want to take into account the softer side of Winnie Mandela, as a mother, wife, grandmother, WOMAN who also has a human vulnerability,
brand has the potential to:
1. Empower Women
2. Empower Youth
3. Centre attention on African creativity and beauty someone who wants to touch people, lend a helping hand, who loves humanity and
loves her family and friends.
|
|
EMPOWERING WOMEN
Empowering women is t the forefront of this brand. Many global products take advantage of women living in poverty or who are from underprivileged backgrounds by paying them low wages for production and also not giving back to the community in which these women are from.
What this brand can do, Is take into account the various cultural aspects of South Africa, for example the Xhosa tribe, who are traditionally and gifted at basket weaving and creating ethnic jewelry. This would be and an opportune time to use their gifts to empower their communities and we up-sell the products using the Winnie Mandela Signature Collection. The brand aims to create sustainability within communities
especially those that are predominently single household environments. The brand can also use its leverage to get sponsorships to
create initiatives that specially train women in distadvantaged communities to gain specialized skills in the development of and manufacturing of lifestyle and retail products.
|
|
EMPOWERING YOUTH
Empowering the youth is another aspect of the brand. Our aim is not necessarily to have the youth employed, but to create educational possibilities for them through the Winnie Mandela Signature Collection. This helps to also be able to identify talent that is able to then start taking the brand forward. The brand will look for sponsors and partners in educating youth all over the country.
|
|
|
|
|
.gif)
.jpg)
